Using Blockchain to Ensure Transparency and Fairness


We know Blockchain, and how this powerful distributed-ledger technology can ensure transparency of contracts and agreements. All stakeholders can readily see the agreements so nothing can change without the buy-in of everyone involved. Then it goes a step further, where tracking of performance of content, understanding the scope and market penetration surrounding the use of Name, Image, and Likeness for each athlete, any partnership and sponsorship agreements, and even the flow of funds to all parties are all tracked, analyzed, and dialed in to ensure optimal value. It’s a powerful system. But anyone who has ever attended an athletic competition understands, the emotion and feeling a fan has for their team and their players is anything but boring. And the value that is created is real and warrants a proper platform for all parties to benefit.